I have experience in conducting end-to-end UX Design and Research for enterprise, B2B, and B2C products among others.

1. Have an app or product idea? I’ll help you strategize, design, and test it - with both users and the business in mind.

2. Got clients or stakeholders? I’ll talk to them, make sense of their needs, and build trust while we build products.

3. Need user research? I conduct in-depth primary & secondary research, run usability tests, and turn data into product gold.

4. Need QA too? I’ll find the bugs before your users do.

Design isn’t about colors and fonts. It’s about solving the right problems so users don’t rage-quit and businesses don’t bleed money. Here’s how I make that happen:

1. Discover -

I start by asking the right people the right questions. I talk to actual users. I dig through user data, support tickets, business metrics. I run stakeholder interviews so everyone’s goals are out in the open.

2. Define -

I map out pain points, needs, motivations, and journey gaps. I translate chaos into patterns. I define clear user problems and product goals along with affinity maps, empathy maps among others.

3. Design -

I design low-to-hi-fi prototypes that speak business and user. Every button is there for a reason. Every flow supports a goal. I design for behavior, not just aesthetics. Developer-friendly, system-compliant, and Figma-organized.

4. Test - Because “we think it works” is not a KPI -

I run usability tests with real humans. I ask hard questions. I watch where they click, squint, scroll, or sigh. I use a mix of moderated, unmoderated tests and A/B tests. Then I iterate. Fast and smart.

5. Handoff + QA -

I document everything like a design nerd. I write dev notes. I check spacing. I catch bugs. Figma is squeaky clean. Components are reusable. Tokens are consistent.

I ask the tough questions no one else is asking (yet).

“Do users actually want this?” “Does this support the business model?” “Will this break the backend?” I think like a PM, collaborate like a dev, and advocate like a researcher.

Stakeholders love me because I speak fluent “business.”

Devs love me because I give them clean, buildable designs.

Users love me because I talk to them, listen, and design for their real needs.

I’ve influenced backend schemas, pitched to clients, and made design decisions that reshaped roadmaps.

I care just as much about user intent and market fit as I do about spacing and contrast.

I can start working full-time from June 2025 in the USA.